Customer satisfaction and firm performance: insights from over a quarter century of empirical research
verifiedthin profile · Journal of the Academy of Marketing Science · 2019
Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan
What this article reports
The findings we extracted from this work, normalized into Principia’s relationship form (X → Y). Each feeds the synthesized models below.
Models this article informs
The meta-analytic priors this article contributes evidence to — its place in the broader synthesis.
What the literature says about it
Attributed, open-access quotes from other works that cite this article, plus the citation-graph verdict tally. Corroborations and disputes, in one place — the honest-broker view.
No open-access quotations have been captured yet.
Assembled from Principia’s registry — bibliographic record, extracted effect sizes, the models they inform, and open-access citing literature.